Blog | Zoom In Leaflets

Targeting Gen Z: How Younger Audiences Are Embracing Local Leaflets

When you think about marketing to Gen Z, your mind might immediately go to social media campaigns, i...

5 Behavioural Factors for Effective Leaflets

In a world ruled by screens, a simple leaflet can still make a big impact when it taps into how peop...

JICMAIL Q3 Statistics

At Zoom In, we specialise in helping businesses connect with their local audiences through the power...

The Benefits of Door Drops for Charities

In today’s digital world, charities are constantly looking for innovative ways to reach potential su...

Full Service with Zoom In

Leaflet campaigns are a powerful way to drive brand awareness and generate leads. They offer a tangi...

The Benefits of Leaflet Campaigns for Schools

In an increasingly digital world, traditional marketing tools like leaflets are often overlooked. Ho...

Round up of 2024

As 2024 draws to a close, Zoom In are reflecting on an exciting 2024 filled with accomplishments, ch...

How Leaflets Can Boost Gym Memberships During the New Year

January is a golden opportunity for gyms. With 12% of annual gym sign-ups happening during this mont...

Looking forward to 2025

As we look ahead to 2025, it’s clear that the landscape of marketing is evolving, particularly in th...

Engaging With Your Audience

Engaging with Your Audience: Strategies for SuccessIn today’s competitive market, engaging with your...

Multi Channel Marketing

In today’s competitive market, businesses are constantly looking for innovative ways to reach their ...

From Pamphlets to Promotion – The history of leaflet distribution

Leaflet distribution, a method of mass communication, and an effective marketing tool, has evolved s...

Our Top Tips for Effective Marketing

In the world of marketing, getting your message directly into the hands of your potential customers ...

DMA DOOR DROP REPORT 2024

The DMA’s 2023 annual door drop report has been released, and it offers key insights into how Door D...

Zoom Invironment

Each passing year, the effects of climate change are becoming increasingly evident, posing challenge...

The Importance of Quality Design and Print

Leaflets offer a tangible way to promote your business, complimenting any online advertising strateg...

Introducing JICMAIL Discovery 3.0

We've written before in previous blogs that we use JICMAIL, this is an audience measurement tool tha...

Sustainability in Door Drops

When it comes to sustainability in door drops, the focus is inevitably around the materials used, su...

The Importance Of Targeting

The cornerstone of the Zoom In offering has been taking a data led approach to ensure that campaigns...

Door Drops in the digital age?

With digital seen as the trendy way to promote businesses, we ask if leaflet advertising still offer...

Looking Forward to 2024

It is undeniable that it has been another economically difficult year however we have seen a huge gr...

Round Up of 2023

It has been a challenging economic year with businesses feeling even more uncertain and wanting to p...

Three Great Ideas for 2024

Target Younger PeopleIt’s time to bust the myth that younger people don’t engage with mail. JICMAIL ...

Take the Uncertainty Out of Your Campaign

Planning a leaflet campaign can be daunting if you are unsure of where to start. Hence Zoom In aim t...

Benefits of being DMA Members

Our credentials as DMA Members play a vital role in reassuring customers that they are in safe hands...

Connecting With Consumers

Building local connections for your business is essential to ensure growth and engagement.Door drops...

Targeted Marketing for Better Response

Zoom In promotes a data led approach to reach your target audience to ensure your business has the b...

Why sustainable marketing is a priority

Every media channel has a carbon footprint, from every digital click, website search to print produc...

Mail Effectiveness: Offline Driving Online

With the current economic difficulties, it is now more important than ever to ensure that your adver...

Go Green with Zoom In

As we step into Plastic-Free July, we want to highlight the importance of being sustainable to help ...

DMA Door Drop Report 2023

The DMA have released their latest performance metrics for door drops revealing key insights on door...

New JICMAIL Insights on Mail Growth

Latest JICMAIL research reveals significant growth despite a challenging quarter, with a greater pro...

Consistency is key

To see steady success with your advertising, you have to work at it over time. Customers may not be ...

Five Reasons Door Drop is the Right Channel

Door Drops take your business into the heart of the homeThey are highly memorable communications for...

Should you be targeting younger people?

In today’s digital age, there is a myth that younger people are not likely to engage in offline mark...

What is the predicted reach of your door drop campaign?

JICMAIL is an audience measurement tool helping to discover the value of audience and items data for...

The Benefits of JICMAIL

JICMAIL is an audience measurement tool which highlights the power and impact of door drops.Having a...

Is your business missing a local connection?

Local has come to mean more than just nearby because consumers view local businesses as trustworthy ...

Five Marketing Tips We Love

Be PhysicalThe tangibility and legitimacy that leaflets can bring is greatly significant especially ...

The Importance of Thinking Customer in 2023

It is important to focus on your customer’s needs to develop a better understanding of their objecti...

Round Up of 2022

It has been a difficult year with many challenges creating uncertainty, not least the cost of living...

Looking Forward to 2023

It is undeniable that the economic challenges we have faced this year will follow us into the New Ye...

Using Science To Plan Your Campaign

At Zoom In we understand the importance of reaching the right audience, the success of the campaign ...

The Value of Sustainability

The pandemic has disrupted life more than anything else in living memory; however, it’s also been an...

Five Consumer Behaviours To Consider

Keep your brand relevant offlineOffline channels should be integrated with online to drive conversio...

Businesses Benefit From Door Drops

Door drops take your business into the heart of the home, giving you access to new customers.Door dr...

Newsquest Welcomes Archant

We are excited to announce that Newsquest has acquired Archant.We are looking forward to working wit...

How to stay relevant during challenging times

Don’t wait and seeSince the pandemic, putting the brakes on campaigns can feel like a natural reacti...

Advertising during economically uncertain times

As the cost of living continues to rise, creating a degree of uncertainty, cutting ad spend can feel...

Top Tips for an effective leaflet campaign

Flyers are the way forwardDoor drops are tangible and delivered into homes enabling customers to int...

Supporting Independent Retailers

Independents’ Day UK is a campaign being held on the 2nd and 3rd of July to support and promote inde...

DMA Door Drop Report 2022

The DMA have released their latest Annual Door Drop report, providing valuable insight in our sector...

Business After The Pandemic

In today’s world of rapid change, brands must be ready to move as fast as consumers to adapt to thei...

The Launch of Zoom Invironment

Climate change and global warming are a hot topic of our current time.Here at Zoom In, we would like...

Insert campaigns benefit local businesses

Inserts are leaflets/promotional material that are tucked into newspapers and magazines.As we are pa...

Door drop connects you to local community

Since the pandemic trends have moved faster and behaviours have become more intense.Sustainability i...

Why should you love paper and print?

February is the month we celebrate loveIn a digital world, having something that we can touch, see a...

Door Drop Driving Digital

Door drop has always been trusted with delivering a significant impact with its ability to put a tar...

Why is print advertising still an essential tool?

It is assumed that in today’s digitally saturated world print is ‘dead’. However, we are still physi...

DMA RESEARCH - VOLUME REPORT 2021

The DMA have released their latest Annual Door Drop report, providing valuable insight in our sector...

Coronavirus: The Value of Door Drops During Lockdown

In response to queries about the delivery of advertising mail during the Coronavirus crisis the DMA ...

Business as usual!

This is a special edition in which we provide key details to our customers in light of the coronavir...

Positive effects of a Leaflet Campaign

If you want to grow your business, a leaflet campaign should be your number one choice. At Zoom In w...

Niche Opportunities

We strive to provide a total marketing solution for our clients, from inserts into a trusted local n...

The Perception By Others Backed Up By Facts About Leaflet Distribution.

Here at Zoom In we understand that sometimes people think that leaflet distribution doesn’t work. Th...

Customer Survey 2019

The results of our Customer Survey 2019 are in and we are proud to share the findings with you. Cus...

Challenging Pre-conceptions about Door Drops

A Royal Mail and FreshMinds study reveals that 89% of consumers remember receiving a door drop maili...

DMA Research - Volume Report 2019

The DMA recently released their latest Annual Door Drop Report, providing really interesting insight...

“How Do I Use Branding?”

Establishing a brand can be difficult but giving your company an identity that stands out is a vital...

Targeting For Success

Here at Zoom In we know that getting your leaflets into the hands of the right people is as importan...

The Results Are In! Customer Survey Results

At Zoom In we know how important our customers are, after all they keep us going! So it’s important ...

Door Drop vs Direct Mail

Door Drop and Direct Mail are both cost effective methods of delivering your message to potential cu...

How To Design Your Leaflet

Leaflets can be the perfect way to advertise your business or service and even compliment any online...

Make Your Campaign GDPR Compliant

Since new GDPR came into place in May, businesses have been faced with the challenge of advertising ...

Welcome to our New Website!

Zoom In are pleased to announce the launch of our brand new website! We are a direct marketing agenc...