At Zoom in we believe in using the best data to drive your local marketing success. The DMA Door Drop Report 2025 provides valuable insights into the size and scale of this marketing platform and how well it performs! Here is how the latest findings can help you plan a campaign that wins.
Spend and Volume Are Up
In 2024 advertisers invested 182.2 million pounds in door drop mail and delivered 3.41 billion items through doors. That represents healthy growth compared to previous years. As economic uncertainty fades, businesses of all sizes are finding confidence in this proven channel.
More Brands Are on Board
Over 8,500 UK advertisers chose door drops last year. That is 16 percent of all tracked advertisers. From local tradespeople and restaurants to large retailers and charities, many sectors are using leaflets to connect directly with their audiences in their own homes.
Strong Response and Return
Door drops now generate a 0.5% response rate on average. That means one in every 200 items sparks an action such as using a voucher or making a purchase. As well as, every £1 spent returns £2.90 in sales! That is a 39% improvement over 2023 and a clear sign that door drops deliver measurable value.
High Engagement in Every Home
Recipients spend almost one minute with each leaflet over a 28-day period and look at it about 3 times on average. Furthermore, more than one person in each household will usually pick up the same item, whilst 9.3% of leaflets prompt discussions with friends and family. Those multiple interactions translate into millions of ad impressions across your target area.
Reach Affluent and Younger Audiences
This report shows wealthier households view leaflets more than 3 times each. People aged 18 to 34 lead all age groups with nearly 3.4 interactions per drop. Whether you sell premium goods or appeal to younger shoppers, door drop mail puts your message into hands that matter most.
Simple Formats Keep Costs and Waste Low
More than 88% of door drops are now single sheet leaflets rather than bulky booklets or envelopes. These lighter formats reduce printing and postage costs and shrink your campaign’s carbon footprint. You can meet sustainability goals while still achieving high impact.
Ready to make your next campaign the best one yet? Contact Zoom In today. Let us show you how the DMA Door Drop Report 2025 can guide smarter targeting, stronger creative and measurable growth for your business.
Contact Us
Email: localsales@zoominleaflets.co.uk
Web: www.zoominleaflets.co.uk