When you think about marketing to Gen Z, your mind might immediately go to social media campaigns, influencer partnerships and digital ads. But what if one of the best ways to connect with this younger tech-biased generation is something much more physical and local? At Zoom In Leaflets, we have seen that leaflets remain a powerful tool for reaching Gen Z in a way that digital marketing sometimes cannot match.
Why Leaflets Still Matter to Gen Z
You might assume that young people who have grown up with smartphones and social media would have little interest in physical marketing. Yet the evidence shows a very different picture.
Research by YouGov reveals that 88% of Gen Z say they prefer brand experiences that combine both digital and physical elements. This means leaflets, when designed with digital features in mind such as QR codes, augmented reality or social media links, can perfectly compliment the online world that young people live in. With leaflets directed to your target audience leading to 59% Visiting a website or 8% searching online after receiving one, proves how well offline and online marketing combine.
Leaflets and other physical mail are not just noticed, they are trusted. Market Reach reports that Gen Z are 40% more likely than the average UK adult to say that mail can change their opinion about a brand. This is a remarkable figure, especially considering how wary this generation can be about online advertising.
Combining this with the fact Door Drops rank second in attention efficiency - right behind 30-second TV ads - at an impressive Cost per Minute of just £0.07, it’s clear that leaflets offer exceptional value for money. This makes them not only an effective way to capture Gen Z’s attention but also a smart investment for businesses looking to connect locally without a high cost.
The Power of Local and Physical Connection
While 17 to 34-year-olds are about half as likely to receive door drops compared to the national average, the interaction with these leaflets in younger households is just as strong as with other age groups. What is more, leaflets tend to stay in Gen Z homes for nearly 8 days on average compared to the average 6 days, and are often shared with family or friends, according to research from JICMAIL.
This longer presence means your message does not just pass by quickly but remains in people’s minds. In a world where digital ads are easy to ignore or block, leaflets offer a refreshing, tangible way to engage that young people respond to.
How to Make Leaflets Work for Gen Z
Think about combining offline and online by including QR codes, social media handles or special online offers on your leaflets. This creates a bridge between physical and digital, matching Gen Z’s love for blended experiences.
Be authentic and local. Gen Z want genuine connections with brands and their communities. Use your leaflets to highlight local events, offers or stories that speak to them.
Show that you care about the environment. Gen Z is passionate about sustainability so use recycled paper and eco-friendly inks and let people know about your commitment to reducing waste.
In Conclusion
Leaflets are far from outdated. They are a trusted, effective and flexible way to reach Gen Z in their local communities. When combined with clever digital strategies and authentic storytelling, leaflets give brands a unique chance to stand out from the crowd.
At Zoom In Leaflets, we create eye-catching, eco-friendly leaflets designed to capture the attention of younger audiences and deliver real results. Ready to make an impact locally? Get in touch and let’s start the conversation.