Getting your leaflet into the right hands at the right time is one of the simplest ways to turn attention into action. Physical mail cuts through the online noise, lands in a kitchen or on a pinboard, and stays there until someone acts. In fact, many campaigns show that 73% of door drops are opened, read, filed or saved for later, and 45% of recipients keep leaflets somewhere visible like a pinboard or a kitchen drawer.
That kind of staying power is gold for any local business. Use that advantage and plan your timing so your message meets people when they are most likely to respond.
Pick the season that matches the need
Leaflets shine when aligned with seasonal consumer behaviour. January is a perfect example. Around 12% of all gym sign-ups happen this month, and people are motivated to act on resolutions. A well-timed leaflet with a clear offer can put your brand in front of the right audience just as they are ready to commit.
For retail and hospitality, late autumn and the run up to the holidays is when shoppers are planning and spending. The data backs this up. Door drops have seen growth in spend and volume, showing advertisers are getting better results by following seasonal windows.
That means when you plan a campaign for a clear seasonal moment you are not guessing, you are meeting shoppers when they already want something.
Aim for attention and online action
Leaflets do more than communicate. They prompt people to visit a website, search online, or redeem an offer. Many campaigns find that adding a clear call to action and a QR code turns a physical piece into a fast route to your online landing page. That same simple step can double web traffic in a week for the right local offer.
Timing around paydays can also make a big difference. Delivering your leaflet a few days before payday catches people when they’re planning what to spend their fresh income on. It’s a small detail, but it can significantly improve your conversion rate.
Door drops earn real attention too. On average, a leaflet receives around 1 minute of focused attention and is interacted with multiple times over several days. That gives your message repeated exposure.
Measure, learn, and rely on cost efficient reach
The smartest campaigns test timing and measure the results. Door drops are both measurable and cost effective. Benchmarks show a clear return on investment and strong attention efficiency, with an average ROI of about £2.90 for every £1 spent and a cost per minute of attention as low as £0.07. That makes leaflet campaigns one of the most efficient ways to reach local customers and drive sales.
Run the same creative at different times, track responses with a unique code or landing page, and you will quickly see which windows deliver the best return in your area.
Start your Door Drop campaign now and put your message where people will see it, keep it, and act on it.
Contact Us
Email: localsales@zoominleaflets.co.uk
Web: www.zoominleaflets.co.uk