As the cost of living continues to rise, creating a degree of uncertainty, cutting ad spend can feel like a natural reaction. However, in the long-term this will delay the recovery of your business.
The graph illustrates this negative impact with businesses looking to cut all ad spend. If a business was to stop their advertising spend altogether for one year, then it would take approximately six years to fully recover as competitors who maintain their advertising spend pick up market share.
So, businesses are encouraged to keep marketing themselves to stay present, relevant, and agile at such a crucial time to get ahead of the competition.
Door drop is an effective form of advertising creating awareness and generating response. Leaflets remain in the home for 5 days on average and are revisited up to 3 times, keeping your brand front of mind.
The message…Keep calm and carry on!