Five Consumer Behaviours To Consider

Keep your brand relevant offline

Offline channels should be integrated with online to drive conversion. Door drop is proven to grab consumer attention and motivate actions. JICMAIL found that 11% drove digital traffic prompting consumers to search online for more information.

Pandemic effects

Many people still work from home or hybrid meaning channels that reach people in their homes have increased in importance. 73% of door drops are read, displayed, and kept enabling consumers to engage and interact with your leaflets up to three times on average.

Creating a local presence

Even after the pandemic, consumers continue to shop locally as they view local businesses as trustworthy therefore building local connections is essential. Door drops are a great way to reach your local community as 85% of door drops with local content are engaged with and 33% more likely to be discussed with someone.


Consumers concern about environmental impacts continue to grow with 32% actively choosing to adapt a more sustainable lifestyle. Therefore, businesses need to take on board these changing attitudes.

Zoom In offers our customers an opportunity to help offset the environmental impact of their leaflet campaigns by planting a tree.

Cost of living

As the cost of living continues to rise, cutting ad spend can feel like a natural reaction. However, in the long-term this will delay the recovery of your business. So, businesses might look for alternative ways to stay present and relevant.

For example, insert campaigns are a great way to get your message into your local area and being associated with a trusted local community news brand.

We also offer a full leaflet campaign service including planning. By taking a data led approach, you will be delivering a targeted message directly into the hands of your potential customer.