The future of marketing is not just online. In 2026, print will continue to make a strong comeback, and the numbers from 2025 show why. More brands are turning to door drops to reach customers in a way that feels real, trusted and personal.
According to the latest DMA Door Drop Report, spending on door drops grew by over 5% in 2024. That meant more than 3.4 billion leaflets were delivered across the UK. For a channel once seen as traditional, this marked a clear shift. We should expect this figure to rise to around 3.6 billion leaflets in 2025, and looking ahead to 2026, we could see this figure rise even further, proving the renewed strength of leaflets and reflecting the continued confidence businesses have in the power of print to deliver attention and action.
Zoom In Leaflets has seen this first-hand. When a leaflet lands on someone’s doormat, it stays. It is seen, shared and remembered. In a world full of fast scrolling, that tangible staying power is priceless.
Renewed Growth and Confidence
The demand for tangible marketing continues to rise. More businesses are investing in print because it drives action and delivers measurable returns. In 2025, door drops achieved an average return of £2.90 for every £1 spent, with a growing number of brands reporting an increase in engagement and conversions. In 2026, this return is likely to grow further as campaigns become more targeted and creative, offering even greater value for every pound spent.
Door drops are also reaching more households than ever before with a total national reach of 98%. That means almost every home in the UK is accessible through this channel, giving businesses the ability to connect directly with customers in their communities. In 2026, smarter targeting and expanded campaigns could push engagement even higher.
A Younger and More Affluent Audience Is Engaging
The perception of door drops is changing fast. Once seen as a channel for older consumers, it is now attracting attention from younger and more affluent audiences.
Research in 2025 showed that engagement among people under 35 was at its highest level in six years, with an average of 3.39 interactions per item each month. For the first time, higher-income households and professionals were engaging more often than working-class groups, recording an average of just over 3 interactions per leaflet. In 2026, we can expect this trend to continue as younger audiences increasingly value tangible experiences that feel personal and authentic.
For brands, this opens valuable new doors. It means campaigns can reach younger audiences who appreciate thoughtful design, local relevance and a genuine message.
Attention That Lasts and Drives Action
In 2025, research showed that door drops held attention for an average of 119 seconds and were interacted with 3.1 times per item. That level of engagement is unmatched in most marketing channels.
More importantly, they inspire real action. 59% of people visited a website after receiving a leaflet, 8% searched online for more information about the product or service, and around 6% went on to make a purchase directly. Every leaflet has a life beyond delivery day. Many are kept for days or even weeks, often displayed on kitchen counters, noticeboards or desks - turning 1 message into repeated exposure. In 2026, engagement and conversion rates are likely to rise as brands continue to refine targeting and design for maximum impact.
Sustainability and Responsibility Leading the Way
The future of print is sustainable. Modern door drop campaigns are greener, cleaner and more efficient than ever before.
In 2025, over 87% of mail was recycled within 28 days - a 14% increase year on year - and the paper industry accounted for just 1% of global greenhouse gas emissions, one of the lowest among all industrial sectors. In 2026, recycling rates are expected to improve further as sustainability becomes a standard practice and eco-conscious production continues to evolve.
At Zoom In, sustainability sits at the heart of every campaign. From recyclable materials to eco-friendly inks and carbon-conscious production, every step is designed to reduce impact while keeping performance high.
Looking Ahead
As we move through 2026, the message is clear. Door drops are evolving, and their role in marketing strategies is stronger than ever.
They deliver reach, trust, sustainability and measurable results - everything a modern brand needs to stand out. At Zoom In Leaflets, we are proud to lead this evolution, helping businesses of all sizes connect with people in a way that feels real and delivers lasting impact.