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Targeting For Success

Here at Zoom In we know that getting your leaflets into the hands of the right people is as important as what they look like and what they say.

Using Mosaic, a consumer classification tool from Experian, we target households that have a higher density of your target audience.

We can now go one step further. JICMail, recently launched, a door drop measurement tool, can highlight factors such as how many times a Mosaic group is likely to interact with your item and the number of people in a household that will see the item.

The graph below shows that door drops from local tradespeople have a reach twice the UK average for Mosaic Groups A and L, so we can now target households that contain these groups that are more likely to interact with your item, increasing the chances of success.