In the modern business landscape, trust is not just a nice feeling. It is a commercial necessity. A groundbreaking new report from Market Reach called The Trust Factor has revealed that trust is now a primary driver of business growth. For companies looking to expand their reach, understanding how to build and maintain this trust is essential.
At Zoom In Leaflets, we understand that who you choose to deliver your message is just as important as the message itself. As part of the Newsquest Media Group, we build our services on a foundation of reliability and established reputation. This new data confirms exactly why that matters for your bottom line.
Trust Drives Commercial Success
The research is clear: without trust, there are no relationships, and without relationships, there is no business. Trust is not merely a passive quality; it is an active driver of customer behaviour.
According to the report, trust alone is responsible for 13% of a consumer’s decision to consider a brand. When a customer trusts an organization, they are far more willing to engage. In fact, 47% of consumers will use a service or product more than other brands if they trust it, and 43% are more likely to recommend it to friends or family.
The Unique Power of the Door Drop
One of the most significant findings in The Trust Factor is the superior performance of physical mail compared to digital channels. While screens are often flooded with noise, mail remains a sanctuary of trust. The report highlights exactly why consumers place so much faith in door drops and direct mail:
It Is Tangible and impactful. In a digital world, physical presence matters. The report notes that mail feels more trustworthy because it is tangible; you can hold it and interact with it. As one respondent stated, the ability to "touch and feel something" makes them more inclined to pay attention and ultimately respond. Unlike a fleeting digital ad, mail provides "physical proof" and a permanent record that can be easily kept and referenced over time.
It Is Welcomed; Not Intrusive. 60% of people say they feel messages and adverts on social media are intrusive, 55% of people like receiving mail. Mail is welcomed because it allows customers to engage on their own terms without pressure. As one consumer explained, with mail you are not pressured to respond in a certain time; you have time to digest the information and answer when you are ready.
It Is Secure and Informative. Security is a major priority for modern consumers. 53% agree that physical mail feels more secure. Furthermore, 59% agree that physical mail is more informative than other channels. It provides the "real estate" needed to deliver lots of information effectively.
It Signals Personal Investment. Sending a leaflet or letter signals that a brand cares. 60% of people agree that physical mail feels more personal specifically because someone has invested time, money, and effort to send it to them.
Reliability: The Pillar of Zoom In and Newsquest
The report identifies "Reliability" as the single most important pillar of trust, accounting for 35% of the total trust score. Reliability is built on a shared history of predictable and dependable behaviour.
This is where Zoom In Leaflets stands apart.
The report outlines a "Communications Formula" which states that the "Messenger" (who is speaking or delivering) accounts for 50% of the trust in a communication. This means that the credibility of the partner you choose to execute your campaign is critical.
As part of Newsquest Media Group, we are backed by one of the largest and most respected regional media publishers in the UK. Being part of Newsquest provides the familiarity and reputation that are essential for building confidence.
When you choose Zoom In, you are not risking your reputation on an unknown entity. You are utilizing a supply chain rooted in a major media institution. This ensures your campaigns benefit from the highest standards of reliability, helping you avoid the commercial damage that comes from poor service or failed expectations.
The Bottom Line
Trust drives action. It persuades 92% of consumers to do something, whether that is making a purchase, visiting a website, or searching for more information.
By combining the high trust format of door drops with the established reliability of Zoom In and Newsquest, you give your marketing the best possible chance of success. Do not leave your commercial growth to chance. Build it on a foundation of trust.
Contact Us
Email: localsales@zoominleaflets.co.uk
Web: www.zoominleaflets.co.uk