Getting your leaflets into the hands of your target audience is as important as what they look like and what they say. Using sophisticated planning tools from Experian and the Post Office, we can identify and target the people most likely to be interested in your product or service. Our planning team then build your campaign and make sure you’re using the right products to best promote your business.
Depending on where your business is based and how many leaflets you’re looking to distribute, we can choose a type of geography most suitable to target your potential customers including:
Once you’ve decided on a suitable area for your distribution, we can find the postcode sectors that are most likely to contain your target audience, therefore reducing waste and campaign costs. We use Mosaic, a powerful consumer classification tool from Experian to identify households that contain your potential customers. We can find your audience in your chosen geography by using demographics such as: