Door drop has always been trusted with delivering a significant impact with its ability to put a targeted and physical marketing message into a consumer’s home. However, the role of mail is evolving and can achieve much more by amplifying other channels, particularly digital, to boost reach, engagement, and awareness.
JICMAIL’s latest research shows a ‘new normal’ in mail effectiveness at driving digital actions which was established in the pandemic and has maintained over a year later.
When integrating print and digital, door drop has proven to drive recipients to take action, such as visiting a website. 73% of door drop mail is read, displayed, and kept, prompting 8% of recipients to search online for more information about their products and services.
Mail has worked harder than ever to drive digital outcomes for brands and the changing role of direct mail in the media mix has resulted in an uplift in revenue and rise in loyalty.