In a world where digital platforms dominate so much of daily life, new research shows that print continues to hold a unique and valuable place. Consumers are increasingly turning back to paper for learning, understanding, and trust.
The latest Two Sides Trend Tracker 2025 survey, one of the most comprehensive studies in the print and paper industry, shows that print has recovered strongly since the disruption of the Covid-19 pandemic. While digital offers convenience, many people still prefer the focus and longevity that only print can provide.
Print is Preferred for Everyday Reading
When it comes to reading for enjoyment or focus, print is the clear winner.
65% of people prefer printed books, up from 53% in 2021.
48% choose magazines in print, up from 35%.
33% enjoy printed catalogues, up from 21%.
This growth shows that people value print as a more engaging and distraction free way to consume information.
Trust in Print for Important Information
The survey also reveals that print is the format people turn to when information really matters.
47% prefer medical leaflets and instructions in print.
36% want printed information from doctors and hospitals.
27% still prefer printed bills and financial statements.
76% want the right to choose and not be forced into digital only communication.
For businesses, this is significant. Print marketing materials such as leaflets and brochures are not only read, they are often kept for future use. This shows that print has a lasting value that digital cannot always match.
Print Supports Learning and Understanding
Print also plays an important role in education and news consumption.
58% believe students learn better using printed materials.
45% say they understand news more clearly in print.
49% are concerned about the loss of printed newspapers.
In a world of constant screen time, people are choosing to step away and return to print for a clearer and calmer experience.
Print and Sustainability
It is also important to recognise that print is one of the most sustainable forms of communication. Paper is recyclable, biodegradable, and made from renewable raw materials.
Why This Matters for Leaflets
These findings are good news for businesses. Leaflets continue to be a trusted way to reach customers in a format they prefer. Leaflets provide something physical and memorable. We do not recommend a print-only marketing strategy but rather harnessing the power of print within a multi-channel marketing plan. This approach can boost digital campaigns and deliver results offline as well.
At Zoom In, we have always believed in the power of print. The evidence is clear: in 2025 print is not only relevant but thriving. It remains a trusted, valued, and essential part of everyday life.
Contact Us
Email: localsales@zoominleaflets.co.uk
Web: www.zoominleaflets.co.uk