Planning is bringing the future into the present so you can do something about it now — Alan Lakein
Getting your leaflets into the hands of the right people is as important as what they look like or what they say. Time spent at the beginning of the campaign thinking about who you want to read your leaflet will be time well spent. Who is most likely to buy your product or service? And where do you find them?
Target by geography
By targeting your door drops [leaflets] at those most likely to be interested in your product or services, you cut out waste and save yourself money.
We can deliver to all the standard geographies such as county, town or village, as well as postal sector, TV Region, electoral ward etc.
Based on where your business is, we can deliver only to people within, say, 5 miles of your business.
We can also target based on:
• Newspaper delivery round
• Postal sectors
• Village, town or county
• Electoral Ward
• TV region
• Distance from your business
• Drivetime from your business
Target by demographics
We have the technology…
Using Mosaic, the powerful consumer classification tool from Experian, we can target any one of 66 distinct types of person based on their demographic characteristics, lifestyles, and behaviour.
So whether it’s through their income, housing type, social activities, or the newspaper they read, we can help identify and target your audience.
Not sure who to target?
We can help you by profiling your existing customers and then finding clusters of similar people for your leaflet distribution. Once your leaflet is in the right pair of hands, great things can start to happen for your business.